“Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche.” ~ Kim Garst
Welcome to SGPL’s Beginners’ Guide to Social Media Marketing-targeting the RIGHT Audience on Facebook!
Social Media not only increases your brand awareness but also gives you a greater platform for engaging with your audience.Hence,giving your company/business a UNIQUE IDENTITY.
Now, here comes a catch! Increasing followers or finding your target facebook audience can be tricky.Hence, here’s an SGPL’s Checklist on building a wider audience across Facebook-one of the most successful digital platforms.
Well, the billion dollar question here is how to find “RIGHT” audience on Facebook?
1. Are you dying to buy your own product?
The answer is very simple it’s analysis.Yes, you heard it right ,for finding the best suited target audience for your company/brand you have to analyze what your USP(Unique Selling Point) is.
This is the magic trick that will make your product stand out of the competition.Note down the improvements that can be done to enhance your USP.Embrace your USPs to catch the eye of your audience.
(TRICK- Ask yourself “Would you purchase this product right away?” ”What more do I need?”)
Eg.- If you are an ice-cream selling company and your USP is the quality flavours, then your target audience would be those who love quality flavoured ice creams.
“Your most unhappy customers are your greatest source of learning.” – Bill Gates, Microsoft.
2. Content attracts the Audience!
The most basic requirement to find your target audience on facebook is to create content which is relevant and creates an impact at the same time.To be honest, your target custom audience on facebook will follow you only if they like your content or if they find it relevant .
(TRICK-Start with a catchy heading !)
Eg. – If you are an ice-cream selling company and you are posting content on patriotism then people might show engagement on your content but due to the irrelevancy of the content they won’t be your intended audience.
“Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.”-David Ogilvy
3. Facebook Page Insights:Be Insightful!
It is highly recommended for you to use the facebook audience insights.You can access the demographics of your audience(age,number,gender,location and interests),audience engagement time,virality of posts,reach and a lot more to enhance your facebook audience network.
(TRICK: Use Facebook Insights to find the time of the day when your audience engagement is the hitting the peak and post more content relevant to the Audience Demographics(gender,age and location) to increase post engagements!)
“Simply,find out what sells the most and continue to replicate that concept.”
So now you know the best tricks and strategies to find your target audience on Facebook. We hope you liked our blog. Happy targeting!
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Sparsh Garg Pvt Ltd is one of the best digital marketing companies, providing a range of Digital Marketing and Business Consultancy Services. Recently, we at SG Pvt Ltd launched our own Digital Marketing Courses. At our new branch – SG Courses; we will provide live online classes, helping people develop their digital marketing skills using a modern approach towards education. The Sparsh Garg Pvt Limited is hands down the best digital marketing company there is, especially if you want to reach out to the youth today!