Ever came across the term SEO and wondered what it was? Tried to look it up on Google, however,ended up in a pool of confusion? For all those internet dummies out there here’s an SEO Checklist for 2020 just for you guys.
SEO or Search Engine Optimization techniques are used for increasing the organic traffic to your website by making it rank higher in Google Search results.Organic traffic is basically the visitors who land up on your page due to the Search Engine(Google/bing) result ranking. These rankings are based on the relevancy of your topic and whether Google/Bing finds you helpful or not. The higher up you are in the search results,the more conversions you get on your site. Simple Math!
“SEO focuses on increasing the quality and quantity of traffic directed to your webpage.”
On-Page SEO Checklist
Title Tags that Search Engines Love!
The trick is to include keywords with a higher CPC in the start of the tag. Use the master symbols “|”,”-” to make your title tags look chic and sophisticated(Do not exceed more than 60 characters) to improve your SEO rankings.
(Trick: Use the title tag checker to check the strength)
Attract audience with your Meta Descriptions
Meta Descriptions are snippets of data that describe your page.Honestly,including your keywords here won’t help boost your search rankings. However, it will increase your relevancy to the user.Keep it short (120-140 Characters) and crisp.Including a call to action towards the end (learn more,Click to find more,Expand to know more,Avail now) will make your site look irresistible to the audience,hence,boosting your SEO rankings.
Content is King
Your page content should be attractive,engaging and organized.Use not more than 3-4 keywords a page and try to publish longer content.Headings should be bang on (or as they say, au parfet)!!
(TRICK- Use Keywords with higher CPC!)
Yes, you heard it right.URL practices should be followed from the start as optimizing them midway will cause you to lose out on your previous page rankings and you’ll have to start afresh.Include a keyword at the end of your URL (eg. www.example.com/target-keyword)
(Trick- Use thr SEO friendly URL checker to select the best URL for optimizing your site rankings.)
Be A-H-E-A-D with your Heading Tags
Heading tags like H1 and H2 help in improving your site SEO.
Heading tags are not set accurately for SEO purposes by default,hence, you might want to take a look at this one personally!
(TRICK-Include relevant keywords in H1 and H2. Keep it attractive and catchy.)
Are you using the right links?
Why is page linking important?The more links you try to incorporate into your blog,the more relevant Google thinks your content is and pushes it higher up the SERPs.
There are two categories of links-Outbound Links and Internal links.Outbound linking to atleast two authoritative(popular blogs,.gov,.edu etc) websites is a great practise. Internal linking can be done to two or more older articles that you might have published earlier is a great idea.
Create your own linking strategies now!
Technical SEO checklist
Technical SEO refers to optimizing your site for crawling and indexing. It is used to boost your DA(Domain Authority) and PA(Page Authority) which indicate the “strength” of your webpage and thereby increasing your ranking on the SERPs(Search Engine Result Pages).
Working on technical SEO is of utmost importance as Google wishes to place the websites which provide the best user interface, on top of the SERPs. Hence,make sure you double check these factors enlisted below:
Problem :A low page speed can immensely increase your bounce rates.Your bounce rates give an account of the audience engagement,basically,for how long do your audience read the content posted on your website.Bounce Rates are as important as Click Through Rates especially for lead conversions.
Solution:Try to fix some of the issues by checking your page speed score on GoogleDeveloper Tools
Problem:XML sitemaps are used by the Search Engines to access the data on your website correctly.Sometimes,search engines goof up in sitemapping your data which can categorize your website as “irrelevant”.
Be Mobile Friendly
Problem: Sometimes your website codes can goof up the display on different dimensions of screens(eg. Laptop screens,mobile screens,tablet screens etc) making your content look disorganized.This will push you down the SERPs.
Solution:Take the Google Mobile Friendly Test now to boost SEO rankings!
Problem: It can be slightly tricky to decode the SEO fixes on your WordPress sites.
Solution:Install WP YOAST Plugin and WP SMUSH Plugin for optimum results.
Off-Page SEO Checklist 2020
Harness the power of Social Media
Social media is one of the biggest platforms for creating a buzz about your website.It is a pool of opportunities and hence, it can be the game changer for your business.Use it right to get to the top of the charts!
Guest Posting is still in trend
By guest posting on similar blogs,forums,discussion groups from time to time,you’ll gain backlinks and create a professional look about your brand and avoid people from raising any questions regarding the authenticity.
Here’s another add on advantage- the human brain registers what it sees!Hence,your readers will remember your brand and eventually,expand your audience base.
These were a few tips from SGPL for boosting your SEO rankings which were tried and tested on our client projects,thereby,giving great yields.Master these points in the checklist to 2X YOUR PROFITS simply by working from home.Let us know your thoughts in the comment section below. Feel free to drop in your questions.
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