Mobile Marketing


Mobile Marketing and its basics



    In layman’s term, mobile marketing is about, how it is made with the help of mobile phones. In the olden days, the advertisements/promotions done only in Newspapers, TV, Radio. But after the 20th century, the advertisements are done in cellular phones (mobile phones) via sending SMS, emails, or app advertisements (social medium) used in.  The history of mobile marketing is, the first it was invented in 1992 but it was used in the 2000s. So, it came into existence in the 20th century. And it became one of the famous digital marketing.  


    The definition given by different authors related to it are as follows:

According to Margaret Rouse defines it as “As a promotional activity designed for delivery to cell phones, smartphones, and other handheld devices, usually as a component of a multi-channel campaign.”

According to Andreas Kaplan defines mobile marketing as “Any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device.”


    The available books used to study detail information about mobile marketing:

  1. The Mobile Mind Shift – Ted Schadler, Josh Bernoff, Julie Ask
  1. Mobilised Marketing: How to Drive Sales, Engagement & loyalty through Devices – Jeff Hasen
  1. Mobile App marketing and monetization -Alex Genadinik

  1. Go Mobile – Jamie Turner & Jeanne Hopkins

  1. For Dummies – Michael Becker & John Arnold
  1. Finding your customers No Matter where they are – Crindy Krum

  1. The Handbook: A step-by-step guide to creating Dynamic Campaigns – Kim Dushinski

  1. How Mobile technology is revolutionizing marketing Communications & Technology – Daniel Towels

  1. An hour a day – Rachel Pasqua & Noah Elkin

  1. For business: How to increase sales on your slowest days – Chris Kelly


   The advantages of mobile marketing are as follows:

1.Quick results at the time of search.

2. Provides more flexibility.

3. Enables to contact directly to the concerned persons.

4. No middleman

5. Massive Communication.

6. Effectiveness in cost.

  1. Difficulty in creating one compaign for all.
  2. Lack of security.
  3. Navigational problems.
  4. Might occur errors.

         The above-mentioned content will give an introduction or brief note about what is “ Mobile Marketing” and how it is utilized here.

So, for getting into a clear idea about it go through the books which are mentioned above (In different authors gives ideas about it in different ways).

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