Facebook is an important business tool for any business irrespective of their nature, size or investment involved. More than 2.5 billion people use Facebook, which makes Facebook the easiest and the biggest market to enter for any business. The scope of opportunities is exponential if we talk about Facebook business. It can also help you get discovered easily and even helps you build a strong brand identity. Facebook can help you multiply the process of lead generation as it is a bigger marketplace. In order to do that one must build a strong sense of sourcing leads. Small Facebook businesses can generate leads on Facebook in various innovative ways.
Now the question arises here is “How to Generate Leads on Facebook”? So, in simple words, lead generation is attracting more and more leads through Facebook. Leads are audiences that have the potential of becoming paying customers. Lead generation is one of the biggest reasons why Facebook stands out in terms of its marketing ecosystem.
However, less than half of the world’s businesses have not been able to source leads through facebook. This could be for a lot of reasons. One of the most prominent reasons could be lack of knowledge about lead generation on Facebook.
To educate you about the process of generating leads on Facebook, here is quick guide to help you source leads easily.
Types of Leads on Facebook
In basic terms, a lead is a person who has indicated interest in your company’s product or service by giving you some information. This can be indicated in a lot of ways: asking questions, requesting demo, filling a form, etc. However, liking content and commenting does not make anyone a lead as it does not indicate interest in the product. For example, liking a post that says “Merry Christmas” can be liked for the sole reason that it is Christmas and not because they want to buy your company’s products.
There are two types of leads, based on the way they were generated:
- Direct leads, and
- Indirect leads.
- Direct Leads
Direct leads are generated by sharing information (on Facebook) that is directly linked on your website. This is where the visitors can easily exchange information as a form of content. This information is housed on the landing page of your website.
- Indirect Leads
Indirect leads are the leads that are generated by using Facebook as a source. These leads need to be converted by using the little information the lead has provided to us. Most Facebook Ads have a call-to-action option wherein one can find options like ‘Learn More’ or ‘Shop’. The call-to-action may or may not be used by the indirect lead, but since the Facebook Advertisement or the Facebook post has been shared, it will increase the visibility. This will help the audience of the shared post become direct/indirect leads eventually.
Ways to Generate leads on Facebook
There are a lot of ways of generating leads on Facebook. Some ways are mentioned below:
Posting the Landing Page directly
It is a lot easier to provide the landing page without any content. However, providing content along with the landing page makes your outreach user friendly. It even helps you source more and more leads.
Posting the Landing Page along with Content
The content you post can eventually help you source leads if you redirect your audience to the landing page. This can be done through info-graphics, videos, articles, etc.
Adding a Call-to-Action Button with the Content/Facebook Ads
The content can help in sourcing leads by adding a call-to-action button along with it. A call-to-action button can be “Learn More”, “Shop”, etc. This will either redirect the audience to the landing page or help us by obtaining the information we require for converting them into leads. Facebook Ads always go a long way when in sourcing and generating leads on Facebook. They have a brilliant outreach.
Facebook Business is one of the most effective ways of branding and promoting your business. Since, it is a framework embedded on the Internet, it is obvious that the lead you are looking for will not come along asking for value; you will have to find them. Lead Generation is a very useful process in streamlining your business and growing it. So did you learn enough about lead generation through us?
Comment below if you know more creative ways to generate leads.
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