Search Engine Optimization (SEO) has been around for almost as long as the internet has been public, and since the early days, organizations have been using it to reach new audiences, bring up higher websites ranking, spread knowledge, and drive growth.
But SEO activity has changed a great deal since it was first used to stuff as many keywords as possible into content and fill pages with backlinks. Over time, SEO activity has become a sophisticated and technical practice that’s highly informed by current web user behavior, and today’s incarnation uses both on-page SEO and off-page SEO techniques to ensure high-quality website ranking.
But what exactly are on-page SEO, and how is it used in Digital Marketing?
On-Page SEO is a search engine optimization technique to help search engine bots understand, what your page is all about. By tweaking and optimizing features like Meta title, description, heading tags, internal links, you could increase the chances of achieving a higher rank in search engines.
There are many different technical aspects of a website ranking that can be optimized with on-page SEO, and they include:
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Why Do You Need On-Page SEO Optimization?
Let me ask you, why are you not ranking on the first page of search results?
Well, there are likely a lot of reasons, but if you aren’t paying attention to SEO, then that’s probably the biggest reason.
So when we do SEO-optimization of a post, we follow a certain set of proven methods to rank it higher on a search engine.
Now, Google doesn’t only consider an on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics.
Our goal with on-page SEO is to optimize an article in a natural, but smart way, so that search engines can easily pick out the target keyword and bring our website targeted visitors.
In particular, the golden rule appears:
Content is the base.
On-Page SEO Techniques for Better Website Ranking:
1.Improvement of the user experience
- Making sure that readers coming from search engines spend a lot of time on your site. If they hit the back button quickly, your ranking will drop quickly too.
- Creating engaging content.
The 10 on-page optimization factors:
- Meta Title
- Post Permalink Structure
3.Proper Heading Tags
- Keyword Density
- Meta Tags
- Use of Alt text
- Word Count Per Post
- Quality Links
Power of Quality Links
A high-quality link has even more power if it’s hard for your competitors to get a natural link from the same source. Links from relevant and authority sites that only talk about your website and not your competitors can be considered great link opportunities because they are unique to your site.
what determines high-quality links?
a) Authority of the linking page
b) Authority of the linking site
c) Content relevance
What are your tips for optimizing on-page SEO techniques? Share them with me in the comments below!
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