Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to: • Attract attention and generate leads • Expand their customer base • Generate or increase online sales • Increase brand awareness or credibility • Engage an online …
There are many explanations and definitions which tell you what a marketing strategy is. However, it all boils down to one sweet and simple explanation. Marketing strategy basically tells you WHAT you are going to do for the marketing of your product / firm or organization. In other words, the strategic marketing plan transitions into …
Are you a new or seasoned digital marketer wondering what, if any value there is in obtaining a digital marketing certification? If you have any knowledge of digital marketing, you know that you are always going to be seeking more. More knowledge, more skills, and more ways to show clients or employers that you can set …
Digital Marketing in the age of COVID-19: The world of digital marketing includes several aspects like content, audience, timing, marketing strategy, and more. You need to have the right content on the right platform at the right time for the right target audience to be successful in your efforts. Digital marketing blogs are a reservoir of …
Social Selling With 64% of consumers preferring to shop online, the e- commerce industry has become saturated with sellers. Therefore, it’s important to make an impression on potential customers who notice your brand online. To stand apart from competitors and increase customer impact, we recommend social selling. Just as traditional campaigns revolved around making the …
