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Student Blogs

Content Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:  • Attract attention and generate leads  • Expand their customer base  • Generate or increase online sales  • Increase brand awareness or credibility  • Engage an online …

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HOW TO BECOME A SOCIAL SELLING SPECIALIST

Social Selling  With 64% of consumers preferring to shop online, the e- commerce industry has become saturated with sellers. Therefore, it’s important to make an impression on potential customers who notice your brand online. To stand apart from competitors and increase customer impact, we recommend social selling.  Just as traditional campaigns revolved around making the …

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