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Create an effective marketing Funnel

How to create an effective Marketing Funnel in simple steps!

To learn how to create an effective Marketing Funnel, let us take a look at some basic definitions. Marketing funnels are an expert marketing strategy that entails using different marketing tactics depending on where a person is in their buyer’s journey. Each customer goes through certain steps before finally making a purchase which leads us …

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Is Behavioural Economics in Marketing a need of hour?

There is attractive simplicity to the notion that consumers choose what they want which is the basis for Behavioural Economics in Marketing. It makes the work of marketers relatively straightforward: give the right people the right information and they’ll synthesise it, weigh their various interests, and make the most informed choice. In an increasingly interconnected …

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