Running paid search and display ads through Google, advertising on Facebook, LinkedIn, Twitter, and even some niche industry-related social sites, perhaps even running some guerilla advertising campaigns, or commercials come under Ad Posting or Ad Creating. But for some strange reason, Instagram is dismissed, unsure if it would increase the Return on Investment (ROI).
Well, today is not the day to ignore Instagram! While Instagram may be younger, with fewer users, than its parent company Facebook, Instagram is the breakout star of all the social channels Instagram provides a platform to tell visual stories through various ad formats, and many advertisers have seen this channel yielding higher ROI in comparison to their other advertising campaigns.
Today Instagram has around 1 billion active users, according to Statista, and the rate of rapid growth it has seen since 2013 is pretty astounding. Follow up on the graph below.
But with so many active users scrolling through their feeds at all hours of the day, how can a little business stick out?
This is where Instagram advertising comes into play. Similar to Facebook, with popularity comes clutter, and breaking through that clutter organically to make a real impact can feel nearly impossible. To focus on the right people, at the right time, with the right message and image, Instagram ads are a powerful way to do just that.
Let’s get started with an Instagram advertising campaign:
What Is Instagram Advertising?
Instagram advertising is a method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience. While there are many reasons a business or individual may decide to advertise, Instagram advertising is often utilized to grow brand exposure, website traffic, generate new leads, and convert current leads.
Here are a few more reasons why you should focus on Instagram Advertising:
1. Anyone can advertise on Instagram
2. You get access to Facebook’s advanced targeting tools
3. Audience engagement on Instagram is high
4. Instagram ads look and feel like organic content
Types of Instagram Advertising-
Photo Ads: These are the standard ad you may see pop up on your feed as your scroll through Instagram. These ads simply include a photo, which can be square or landscape format.
Video Ads: Video ads are basically the same thing as photo ads, just in video format. These can also be square or landscape, they can include sound, and can last up to 60 seconds.
Carousel Ads: Carousel ads are called this because they include multiple images or videos that users can swipe through all in the same post.
Stories Ads: These types of ads won’t appear in your feed, but rather in your stories. These should be 1080 px by 1920 px in order to look their best. You can create an image or video ads, just keep in mind that there are length limits. Images will show for 5 seconds and video ads can last up to 15 seconds.
Basic steps to create an Instagram Advertising:
- Create a Business Page and profile on Instagram
- Set up your ad
- Determine your budget
I hope these pieces of information help you create successful Instagram ads, Let me know your view and also if you want me to give more detailed information on the same, in the comment section.
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